About Local Spot Marketing
I Help Business Owners Like You Find Your Voice, Build Your Fan Base & Grow Your Revenue.
Meet Erin Silvetti,
Your Neighborhood Marketer
With Local Spot Marketing, you'll benefit from the expertise of someone who's supported the full marketing cycle for major brands but has also rolled up her sleeves to manage the day-to-day campaign needs of small but complex businesses with highly targeted audiences—at pricing structured specifically for tight budgets.
I am passionate about helping small businesses, local establishments, and entrepreneurs achieve sustainable success through branding and marketing. I find it extremely rewarding to make a tangible impact for those putting everything they've got into achieving their dreams, and I approach every project with the care and respect such a meaningful endeavor deserves.
I have a talent for defining what is special about your business and the value it brings to your audience, packaging that into an authentic and resonant brand strategy, and employing cost-effective tactics to build awareness and increase your revenue.
My background is diverse. I've worked for household-name brands and family-owned SMBs with eCommerce and local locations. This has allowed me to develop expertise across the full spectrum of marketing disciplines, making me uniquely well-equipped to provide customized marketing services.
I've embraced my own entrepreneurial spirit to build Local Spot Marketing, enthusiastically supporting small businesses and passion ventures like yours.
My specialty is helping your specialty thrive.
A Record of Success Driving Brand Growth
After receiving a Master of Science degree in Mass Communications from Boston University, I began my career as a rising star in big NYC ad agencies, where I spent nearly ten years working on brands like Got Milk?, Elizabeth Arden, CIT Bank, Sony, Revlon, and Eli Lilly. I then switched to the brand side of the business, handling all marketing for a $7 billion regional bank—juggling everything from advertising to content to PR to client communications to sales support to digital experience.
I later resigned from the business world briefly to fulfill my dream of writing a novel, so I learned first-hand the drive and effort it takes to go out on your own and build something from scratch.
I then became Chief Marketing Officer for a founder-family-owned beauty SMB. I generated significant growth across the skin care product, beauty education, and spa services divisions of the company and implemented a tech stack to streamline operations. My efforts fueled organizational expansion and provided the resources to build a marketing department.
It was there that I developed a passion for growing businesses with limited resources that can benefit directly from my broad range of expertise and capabilities.