Clients & Case Studies
Learn about my latest partnerships & projects.
360-Degree Marketing Support
This partnership includes any and all marketing support needed for branding and promotions. So far, I've built and launched a new website, refined the overall visual identity and communications, managed social media and email marketing, started a YouTube channel that gets thousands of views per video, handled copywriting and video editing, and set them up for maximum organic visibility by implementing front-end and back-end SEO best practices. Heading into the future, we have big plans to extend our initiatives into new areas and continue to build the Ruff Life fanbase!
It has been an absolute blast to watch the team in action with all of their adorable students, and I'm so grateful they've entrusted me with helping to grow this amazing business that does so much good in the community.
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High-Value Event Advertising
Marketecture Media hosted their largest conference ever, Marketecture Live III, in March 2026. With room for 1,000+ advertising-industry professionals, the team enlisted me to help drive high-value ticket sales through paid media. I managed all campaigns across Meta, Google Paid Search, Google Display, YouTube, and LinkedIn, continuously optimizing messaging, targeting, and budget allocations. The campaigns achieved a positive ROI, raised broad awareness among the audience, and helped fill the vast event space. The conference turned out to be a huge success!
It was awe-inspiring to watch this start-up trade media company set a goal to create their biggest event yet, and to turn it into reality by creating the industry's newest must-attend conference.
Digital Experience & Advertising
I'm very excited to be in the process of building a new website for this special organization. As a boutique clinic focused on personalized support, they have an important story to tell. I am designing the site to capture its unique essence and resonate with those who would most benefit from what they offer. Once the site is launched, I will manage their advertising initiatives to connect them to the audiences whose lives they could impact in a positive way.
Graphic Novel Marketing & Editing Support
Author Nita Shar is launching the first issue of her new graphic novel, Velstoria. To ensure a successful fundraising effort on Kickstarter, she brought me in to manage marketing strategy and execution. I started with a deep dive into the comics ecosphere, including its communities, influencers, trades, logistics, and best practices for crowdsourcing on Kickstarter. I used these learnings to develop a launch plan, and we're currently in the process of creating assets for a full-scale campaign to support the fundraising effort in Spring 2026.
In addition, Nita asked me to be the editor of her novel—and of course I jumped on the opportunity! It's a true honor to participate in the creation of a work she's been developing with care and passion for many years.